Lab Recyclers

Conversion Optimization, E-commerce, Marketing Automation, SEO, UX/UI, Web Development

Problem

Lab Recyclers is a lab equipment buying and selling online platform, was looking to redesign their website to drive more sales. Create a custom admin panel for employees to manage the full sales process. Provide a better online buying experience for the customers.

Solution

MOS Creative took a unique and strategic approach to meet the needs of Lab Recyclers customers and employees. Meetings with multiple employees and current Lab Recyclers customers provided a full understanding of the features needed to successfully execute our clients' vision.

Result

With a greater emphasis placed on more popular products, content and site architecture as well as UI (User Interface) design, Lab Recyclers experienced a higher volume of website visitors from higher ranking than Ebay and Amazon in Google search. The easy-to-use admin panel made it simple for employees to make inventory updates and manage client orders. This contributed to a lower website bounce rate, longer time spent by customers on site and customer portal, higher conversion rates and increased sales.

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